Stop Hashtags Abuse and Use Them EffectivelyHere are some tips on what to do and what not to do when looking to really promote posts using hashtags.
1# Don’t be Obvious
Let’s say you have a post that you want to promote on Twitter, Google+ and Facebook to drag in a quick wave of traffic and hopefully keep some of them as permanent readers. This post could be about Miley Cyrus – for argument’s sake – and if you’re looking to get some hits off of Twitter, the obvious choice #mileycyrus. However, everyone is going to be using that tag, especially after she’s done something else controversial.
2# Take the Subtle, Yet Effective Approach
Instead of going for the obvious tag, you should try and work something into your share. Like for instance “Perhaps #miley should stop…”. With a Tweet like that, you’re still getting some juice from the Miley Cyrus buzz but, you don’t look like you’re out of place. Besides, Twitter can do all the rest.
This way you’re still targeting the topic but, you get to be the site standing above the noise.
Going this route isn’t super-effective for an instant boost of traffic however, this is one of the more effective ways to keep those readers coming back, following your Twitter account and retweeting your later tweets. It’s the small things that count when earning respect online.
3# Avoid “Hashtag Abuse”
Recently, the Internet and the media as a whole have turned to “Hashtag Abuse”. If you’re unfamiliar with the term, it’s essentially a way to describe the over-use of hashtags in a post, like this:
“New #iphone from #apple, #64bit CPU, faster than ever with #touchid #fingerprintreader #happytimes”Only one or two hashtags are needed for a post to get attention. It’s all in how you use them, too.
4# Take Your Time and Turn Off Auto-Sharing
Depending on the amount of posts you’re sending to your Twitter account, auto-sharing your posts as Tweets is probably doing you more harm than good. Especially if you use one hashtag for all of your posts. If it’s manageable, you’re far better off doing things manually. Sharing a post manually to Twitter doesn’t take too much longer and that way you can better choose which hashtags to use. Not every post needs the same hashtag and in some cases, the right hashtag can be all your post needs to really take off.